October Dèja-Vu?

As I keep on chewing through some of the Hidden Side sets, a new issue of the companion magazine has just arrived, so let’s have a look.

LEGO Magazine, Hidden Side, November 2019, Cover

See something in the images below? Yepp, the cover is almost identical, a few minor differences notwithstanding. This had me confused at first until I checked the included minifigure. As hinted at last time it represents a version of the pizza guy also included in the Shrimp Shack Attack (70422) set. That’s good in that in its regular form it perfectly fits into an ordinary City scenario just as well. At the same time it’s a bit boring because it is way to unspecific and mundane for the ghostly world of Newbury.

LEGO Magazine, Hidden Side, November 2019, Cover LEGO Magazine, Hidden Side, October 2019, Cover

The rest of the magazine is very much in line with what you know from the other LEGO comics. What rubs me the wrong way, though, is that you can clearly see that a lot of effort has gone into some of the graphics. According to hearsay some illustrators labored over this for the last five years to prepare enough content for at least that long a publishing cycle as well, it seems. Yet it barely seems to pay off due to the individual panels being cropped and overlaid on top of each other in rather odd ways, obscuring large parts of some images.

Overall it is my impression that the mag has quite a way to go before reaching a certain level of quality. It likely doesn’t really help that for the next issue they are including the umpteenth Parker. L. Jackson figure. I really wish there was something a bit more exclusive as incentive to actually buy the mag regularly…

Ghostly October Apparition

As I was writing just a few days ago, I quite like LEGO‘s new Hidden Side series (minus the interactive features, of course), so I was wondering whether it would at least get some special issues in magazine form. Lo and behold, it looks like it’s even going to get a regular bi-monthly publishing cycle for the next two years at least. So let’s see what the first issue has in store.

LEGO Magazine, Hidden Side, October 2019, Cover

First, let me be clear about one thing: While the main protagonists are supposed in their early teenage years, i.e. early puberty, I don’t think the magazines will do anything for this target demographic or appeal to them specifically. To me this whole concept seems like some people in their mid-forties decided to be zeitgeist-y and in a corporate meeting came up with something that they think younger people might consider hip. It always feels a bit embarrassing and ingratiating.

Why is this important? Well of course the magazine can’t stay away from giving everyone a short biography. I’d rather they would not and left it open to everyone’s imagination what specific age the figures are. It’s already bad enough that they all are explicitly named. You know, LEGO are always beating about the bush on fostering creativity like e.g. with this week’s launch of their Rebuild the World campaign, but at the end of they day they way too often try to lock people into specific play scenarios. Arguably, with this being also being tied into their digital games some of that is inevitable, but it still rubs me the wrong way.

With all that said, the magazine isn’t half bad. It comes with a version of the Jack Davids figure that also is included in pretty much almost every single one of the buyable sets. I couldn’t say that I needed the umpteenth iteration to stash away in my boxes, but if e.g. you only got the Newbury Juice Bar (40336) as a freebie while buying other stuff at the LEGO store, this is a good complementary figure to get you started. The rest of the magazine follows very much the same pattern familiar from the Star Wars and City versions.

The comic is drawn nicely, but not least of all due to that odd age thing doesn’t quite click with me. But perhaps I’m really getting too old and stay away from all this new-fangled social media stuff too much. The poster has the artworks of the commercial sets all munched together on one side and while this provides a clearer look at some of the pieces, I still wish they’d tackle this one at a time. It seems a bit of a waste to come up with the designs and then print them so barely recognizable over and over again.

Overall it’s okay for a first issue, though I hope they will amp it up quite a bit in future mags. The next one due in November is going to include the pizza shirt dude from the Shrimp Shack Attack (70422) set with an alternate “possessed” head and hair piece, so that’s at least a tiny step up already. In the long run I would like to see something a bit more exclusive, however.